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Valentine’s Day in Japan takes the commercialism we see in Europe and the US to a whole new level. Supermarket aisles are filled with chocolate of all shapes and sizes. The twist to it is that women are expected to give chocolate to men. If there is not a special someone in your life, you are supposed to give a gift to friends or even your boss. Then one month later, on White Day, men are supposed to give a gift back.
Even if all the commercials and ads can be nauseating, one thing is for certain, the chocolate is actually pretty amazing. Japanese sure know their sweets.
Here are a few typical commercials you would see in Japan.